VOGUE:Stella McCartney Joins the Statement Sock Trend With Her New Upcycled, Zero-Waste Pair

Stella McCartney Joins the Statement Sock Trend With Her New Upcycled, Zero-Waste Pair

Stella McCartney’s new socks accompanying an invitation to her Fall 2018 show.

Photo: Courtesy of Stella McCartney

Fans of Sex and the City will recall the scene in Season 5 where Carrie is stuck in a romantic dry spell and laments that “last night, I actually started writing about my sock drawer. Men as socks.” Yikes. Needless to say, that article didn’t go anywhere—but sock drawers might just be having their day. Statement socks (and tights, leggings, and thigh-highs) have been hot ever since Gucci put those $1,340 crystal-studded logo socks on its Resort 2018 runway, but Stella McCartney is giving the trend a little substance. At this morning’s show, each guest received a pair of McCartney’s brand-new sustainable socks—which might not sound revelatory until you learn they were made with 85 percent upcycled yarn (in collaboration with Osom Brand); they used zero chemicals, dyes, or pesticides; and they created zero waste. Who knew a pair of socks could be so mighty?

On her website, McCartney writes: “We’re passionate about working towards a more circular economy, and we want the entire fashion industry to feel the same—this collaboration [with Osom Brand] is helping to promote just that. We believe no materials should be wasted, instead being turned back into raw material, greatly reducing the need for virgin fibers that use up our planet’s resources.” Consider it a hint of what’s to come in future collections; now that she’s figured out the mechanics of sustainable socks, McCartney can work from the ground up and bring more upcycling, zero-water, and zero-waste innovations into her clothes, handbags, and shoes, too.

VOGUE: https://www.vogue.com/article/stella-mccartney-sustainable-statement-socks

Stella McCartney x OSOMTEX collaboration

Stella McCartney collaborated with OSOMTEX to bring to life an upcycled, special edition invitation sock for the 2018 Winter Défilé in Paris. 

Stella McCartney's Instagram post just hours before the show unveils the invite socks made by OSOM with a humorous twist: puppets!

Guess who’s sitting on our sock puppet front row?

Ethically and sustainably manufactured using zero water, chemicals, dyes or pesticides our Stella socks, as part of our Winter 2018 show invite, are made with 85% upcycled yarn in collaboration with @OsomBrand; something both the environment and your feet can feel excited about!

Pre-show Instagram stories:

View fullsize

View fullsize

View fullsize

View fullsize

THE STELLA X OSOMTEX WINTER DÉFILÉ 2018

Made with 85% upcycled yarn from discarded clothing

The story behind the Stella x OSOMTEX Winter Défilé 2018 socks

The story behind the Stella invite socks is a story of true teamwork and trust. I often get asked, sooo, what's the size is your team? And then I always find my self silent ... I don't know.. Big!? I never know what to answer to this question but today I found the answer...My team is huge my team is the size of the world, in fact, you can be part of my team too. When I saw the puppet socks video (see above) popped on Instagram last night I felt joy, I laughed like a kid again, and I thought this story couldn't have had a better finale, it was a total surprise, a really cool surprise...I guess we were all feeling the same love throughout the projec and we definitely share the same passion about doing something remarkable for the environment. Love is a really powerful connection that can work wonders, and these socks are the proof of it. The world is truly changing, I feel grateful, it gives me hope. Hope that we can truly make a change if we work together and believe. Thank you @stellamccartney, we worked like ONE team, every super early-late call because of the time differences, every sample, every close friend involved that contributed to make it happen and of course! how to forget the last minute shipping craziness! Everyone made this possible... THANK YOU! I Can't wait for what's to come... gratitude is a priceless feeling 🙏🏼💚♻💫

Patricia Ermecheo, CEO & Founder OSOMTEX

Redesigning our consumer habits by Kyle Parsons (Indosole founder) TedxUbud ft. Osom Brand

We are proud to watch Kyle Parsons' Tedx talk rocking his Osom Socks. He was wearing head to toe up-cycled apparel and accessories. So many awesome sustainable brands together. Thank you Kyle for your trust and appreciation of our socks. Together we can go further.